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SmartMatch Alliances TeleForum


Your doorway to Extraordinary Business Success

The SmartMatch Alliance process provides a powerful model to quickly attract better business prospects in greater numbers and faster than ever before. Learn how to find and form alliances with other organizations or individuals to increase your visibility, sales, and profits. SmartMatch alliances are:

  • Win-win. Each alliance partner benefits and thrives.
  • Low- to no-risk. Usually, alliance partners don't spend money unless they're making money, or as we like to say...revenues first...expenses second!
  • Easy to develop. The simpler, the better.
  • High leverage. A small investment of time and effort yields big results.
  • Low- or no-cost. Partners substitute creative thinking for big money.
  • Flexible. Solid alliances are easy to get started and easy-to-revise.
  • Just-in-time. No inventory to build and store, no extra resources needed...no hassles!
  • Profitable. Some solid business math: great leverage + high visibility = big profits.
  • Fun. And why not?

A Variety of Formats to Suit Your Needs

We offer the SmartMatch Alliances program in a variety of formats to suit the needs of your organization.

  1. Half or full-day workshops, on-site at your place of business
  2. TeleForum programs, using our state-of-the-art teleconference methods
  3. Powerful tandem training using a blend of on-site workshops and ongoing TeleForums

There are eight key steps for creating SmartMatch Alliances

Step 1: Think Big
A discussion about your "genius-work" and "allliance-ability".

Step 2: Prepare To Play
The principles of readiness, leveraging technology, and life-long learning.

Step 3: Position Your PINS
Profession, Industry, Niches, Specialty + Exchange of Value {EOV}.

Step 4: Zoom In On High Potential Partners
Clarify the marketing and visibility assets -- on both sides.

Step 5: Analyze And Evaluate
Determine the alliance-ability of your prime potential partner.

Step 6: Explore And Establish Your SmartMatch Alliance
Creating optimal alliance conversations.

Step 7: Maximize Your SmartMatch Alliance
Ways to measuare the results of each alliance.

Step 8: Enjoy And Expand!
And look for new alliance opportunities.

This program is based on the book, SmartMatch Alliances™ by Judy Feld and Ernest Oriente. Kathy Gillen, President and Founder of Strategic Management Partners, Inc., and The GillenGroup, is a SmartMatch Allicane Certified Trainer.

Next TeleForum

Join our exciting SmartMatch Alliance program, led by licensed facilitator, Coach Kathy!

The next program will be starting soon. Please check back for the updated schedule.

If you are interesting in being notified when the next class is scheduled send an email to with the subject of SmartMatch Alliance. Please include your name, phone number, and email address is the text of the email.

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Last updated March 16, 2004
©2004 Strategic Management Partners, Inc.